RB Electric was a family-owned company that had served Chicago for 20 years. But when the oldest son Ulysses took over the day-to-day, he wanted to land larger commercial projects and needed a highly-visible brand that could compete in this more competitive landscape.
With hard-working, blue-collar Hispanic family roots, Ullises wanted the RB brand to reflect the many years his father had put in to build the company. It needed to be relevant, clear, and accessible to reach his goals.
We crafted a bold, memorable logo and branded their vehicles, hard hats, and anything else they owned, greatly increasing their visibility at every job, which promoted their business without the need for paid advertising.
Next, we built them a robust website capable of screening inquiries and setting initial appointments.
Today, Ulises has over 20 electricians working on some of the most desirable real estate developments in Chicago. And his Dad is very very proud, not to mention happily retired.
Brand Strategy
Logo & Brand Design
Creative media placement
Brand building
Website development & production